Here, you can see the impact/ results of the previous actions we performed. Once all the above steps have been competed, you will return to the initial Running Campaigns screen. Select the Start button to start the campaign. Use the customer information in this guide to choose the relevant topics for the customer you would like to target. In this case, since I want to target Regular Joes, for maximum effect, I should choose Animals, Health and Family. Use the customer information in this guide to choose the relevant medium for the customer you would like to target.
In this case, since I want to target Regular Joes, I could choose either Internet or Television - for this example, I chose Internet. Note that a longer duration increases the cost of running the campaign. In this case, I select Reggie.Īfter the relevant strain has been selected, select the duration - in other words, how long this campaign will run for. Select the strain you wish to advertise - in other words, the strain for which you wish to increase the rating for. Select the Strain Advertisement campaign option. Select one of the available campaign slots.Īs we can see in this screenshot, I already have two campaigns running currently, so I opt to select the last available slot. We will use the customer information contained in this guide to select the appropriate medium and topics for a maximum effect of +1.5. In this example, we will use the Strain Advertisement campaign to advertise Reggie to Regular Joes. The rest of this guide will focus on each individual social group, and their preferred mediums and topics - allowing you to run the most effective campaigns. allow you to increase the rating change by up to +3.0 for certain social groups. * As mentioned above, the maximum rating change is limited to 1.5 without any perks - unlocking perks such as "Doctors Association Approval" (Decent), Blockchain Weed (Decent), etc. * Each individual topic selection increases ratings by +0.5, for a maximum of +1.5 when selecting all the appropriate Topics without perks. * Each social group has three Topics to select from. * Each social group has two Mediums to select from. * You can have up to a maximum of three campaigns running at the same without any perks - unlocking the "SpaceZ HD Camera" (Decent) and "Customer Big Data Acccess" (Shady) perks will allow you to run one additional campaign each, for a maximum of five campaigns in total. * Increasing the campaign duration, increases the cost of running the campaign by $2,000, $9,000 and $17,000 respectively. * Campaigns are limited in duration - duration options include one month, six months and twelve months.
With the Counter-Advertisement campaign, you can lower the rating of your competitors Reggie up to a maximum of -1.5, resulting in the competitor Reggie being rated as 3.5, while your Reggie remains at 4.0. You are selling Reggie as well with a rating of 4.0. In simple terms, Counter-Advertisement does the opposite of the Strain Advertisement campaign, but on your competitors.įor example, your competitor is selling Reggie which has a rating of 5.0. In simple terms, this helps you improve the rating of a specific strain of cannabis you are selling.įor example, if you are selling Reggie to Regular Joes, and they rate your Reggie 3.0, you can use Strain Advertisement to improve this rating up to a maximum of 4.5, temporarily.ĭecreases competitors strain ratings for targeted social groups. Increases your strain ratings for targeted social groups. In simple terms, this helps you to sell cannabis to social groups who otherwise not be interested in purchasing cannabis.įor example, Religious Folk tend not to buy large amounts of cannabis, if any, by default - with the Public Awareness Campaign, you can change this behaviour and influence them to buy much more cannabis. This guide will assist you to run effective campaigns!Īffects the cannabis acceptance of targeted social groups.
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